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Millennials & FOMO - #1 Digital Activity1001

Belew private msg quote post Address this user
It's obvious to me that I am NOT a millennial.

FOMO? Never heard of it.

Seriously ... before reading on, add a thread to what you think it stands for.

Millennials have a preference to what they do online and where they get the information they want.

The research says ... drum roll, please...

Email.

Who would have thought? Isn't email dead?

Apparently not.

So ... how does email fit into your content marketing strategy?

FOMO - Fear Of Missing Out

I think I have a FOMO for what millennials will come up with next.
Post 1 • IP   flag post
dono2081 private msg quote post Address this user
FOMO is real. It drives my students to do weird things like reschedule an appointment with me at the last minute (because they got invited to go to the mall with Mom and they have mall FOMO).

FOMO makes them late to everything -- late with their class and work projects. In their social lives, FOMO creates the "tentative yes" in response to all plans, aka "I'll come to your party unless something better comes along."

It's insidious, and pervasive.

D
Post 2 • IP   flag post
Belew private msg quote post Address this user
@dono2081

FOMO might be why so many people sign up to attend a Meetup but don't show up.

They want to be reminded just in case.

Your students? Do you teach in a public/private institution?

Or just your students in some other format?
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dono2081 private msg quote post Address this user
I am adjunct at Concordia University's MBA program, and I teaching their required Marketing Core, plus Marketing Communications and Digital Marketing.
Post 4 • IP   flag post
Belew private msg quote post Address this user
@dono2081

The things you hide from me!

Or it's more likely my fault for not asking. Plz accept my apologies.

I taught for many years in Japan/Russia.

After coming back to the States I taught graduate classes at a teacher training college in Buffalo. Brrr...

Then online for University of Phoenix.

Now I do adjunct classes every now and then.

I will teach a class as part of the eMBA program at one of China's best universities when I go to Shanghai this fall.
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Rev private msg quote post Address this user
My dad worked for FOMOCO... does that count?
Post 6 • IP   flag post
Rev private msg quote post Address this user
Hey, I was an adjunct professor at Humber College in Toronto, Canada, for a couple of years. At different times, I taught business marketing, and counter terrorism... though they might actually be taught together, I think!
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Rev private msg quote post Address this user
@dono2081

What about student FOMO on passing grades? No leverage there?
Post 8 • IP   flag post
Belew private msg quote post Address this user
@Rev

Call it Business Terrorism or Counter Marketing.
Post 9 • IP   flag post
dono2081 private msg quote post Address this user
@Rev -- FOMO drives my students to pick the immediate certainty over the long-term possibility.

So going out with friends today has more FOMO than not studying for a test in two weeks, or the seemingly remote possibility of college or graduate school a few years from now. What does a grade really mean, anyway? Isn't that some bs thought up by some old dead white guy hundreds of years ago? Isn't it irrelevant in the 'modern' era?

Consequently, students self-identify: "I'm a B student. I've always been a B student."

I dont think terms like "self denial" and "delayed gratification" are as prevalent for today's generations as it was for mine.

Epitaph for a work ethic?

D
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Belew private msg quote post Address this user
@dono2081 @Rev

I have taught many many classes online with a midnight deadline between Saturday and Sunday of the 12th week.

Invariably I would have MORE than 1 student out of 20 in a class submit their work at 12:01 or 12:02 am ... and miss the deadline.

Then scream bloody murder when I would NOT accept it.

FOMO apparently does NOT mean fear of missing out on the deadline.
Post 11 • IP   flag post
dono2081 private msg quote post Address this user
@Belew -- Right, because "you never said you'd be strict" about your deadlines.

Since students have been taught by dozens of faculty that a deadline is a suggestion, they know it's ok to be late, and complaining murderously has always worked on Mumz and Poppa, so why not you?

-D
Post 12 • IP   flag post
Belew private msg quote post Address this user
@dono2081

Oh, but I do tell them. The last week of classes, I remind them no less than 3 times.

They still wait.

Believe it or not, and I think you'll believe it...it's a counselor who calls me and asks me to give them a break more often than the whiny student.
Post 13 • IP   flag post
dono2081 private msg quote post Address this user
haha I believe it. In education today, especially on line, the student is the employer, so what s/he says, goes.

You didn't ask for advice, but mine is don't swim upstream, and don't threaten the school's retention numbers.

D
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lunar_ranger private msg quote post Address this user
I think that FOMO comes from a rather ego-centric notion that appetites need to be satisfied immediately. With this mentality gratification must be immediate (for it is the gospel of self)it is not the byproduct of living a disciplined, aware, thoughtful, or purposeful life- it is succumbing to passion, living in the moment (while neglecting the future), acting on impulse and choosing the path of conformity without responsibility, noise without discussion or introspection. It is youth, and in a culture that values youth over experience...it drags on past adolescence. With the advent of the internet the whole world is talking, media is blossoming, and everyone is a stranger.

FOMO in marketing...use it to your advantage. In the era of Snapchat- attention spans are short, but you can still tag along to the flavor of the day...while keeping your finger on the pulse of cultural and societal trends. If you understand the values, attitudes, and tendencies of your audience and create engaging, relatable content- while simultaneously building trust and confidence with them, you should do alright... The space is crowded and people are waiting to take a seat.
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lunar_ranger private msg quote post Address this user
@Belew The prevalence of e-mail and text messaging is starting to underscore how reach doesn't necessarily equate to connection and may actually supplant meaningful connection.
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Belew private msg quote post Address this user
Most marketers suffer from FOMO on the next widget, wodget or wudget or whatever may be hot for however long and attract eyeballs again for however long.

I am not surprised that many of the quotes of inspiration on LINKEDIN and Facebook and the like are those words spoken long ago by people in my parents and grandparents generations.

People are looking for solid, enduring, deep, dependable and their friends.

Fads will come ago... what will endure is that which gives substance.

I may be waxing too philosophical for my cell phone a ND a forum thread. ... I'd better stop before I embarrass myself by sounding my age.
Post 17 • IP   flag post
Belew private msg quote post Address this user
@lunar_ranger

I remember thinking "Why woukd people text when they can talk?" Now I think the opposite.

We look for expedient. We want enduring. We want quality and we want it now.

Our wants and lives are filled with contradictions.

and they change depending on the seasons of our lives.
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lunar_ranger private msg quote post Address this user
Balance is the most lacking necessity of modern life.
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tienny private msg quote post Address this user
FOMO is tiring. I feel that the days before internet era is more peaceful.
Post 20 • IP   flag post
Belew private msg quote post Address this user
@tienny

There are still people who are not on the Internet or are on very little.

You can do that, too. Why don't you?
Post 21 • IP   flag post
lunar_ranger private msg quote post Address this user
@Belew For me... habit, necessity, the shaky promise of connection. Its usually communication without connection.
Post 22 • IP   flag post
Belew private msg quote post Address this user
I suspect there are people of all ages, walks of life, purpose and lack of ... for FOMO.
Post 23 • IP   flag post
Rev private msg quote post Address this user
FOMO is a term I was familiar with but had not actually seen the acronym, nor discussed the concept, in several weeks, perhaps months. Then this thread.

Today, in a regular source where I have participated every week for three or four years and have never heard the term, someone mentions "FOMOchic" -- FOMO "coolness" -- Can we say "synchronicity" ???
Post 24 • IP   flag post
Belew private msg quote post Address this user
@Rev

Maybe they read something here...or read the same FOMO research that I read and referred to at the beginning of this thread.
Post 25 • IP   flag post
Rev private msg quote post Address this user
@lunar_ranger

"Its usually communication without connection."

Heard today, "It's connecting WITH people, NOT collecting people!" -Karen Clark, Social Media Specialist.
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