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How Do Marketers Sell Sticker Shock?1019

Belew private msg quote post Address this user
I am in American Girl doll shop killing time with my 7-yr old.

I can buy a doll, put some clothes on her, give her a frock and a dog named Jip to go with an ice cream parlor.

Price... $520!

Dang! And they are sold out!

This place is crawling with people who spend more on dolls in one day than I spend on clothes for myself in 2 years, make that 3 on myself.

How do they do that?
Post 1 • IP   flag post
Belew private msg quote post Address this user
How can you market something that is above and beyond what you woukd pay for it?
Post 2 • IP   flag post
MLHarris private msg quote post Address this user
It's called Credit
Post 3 • IP   flag post
jycmba private msg quote post Address this user
@Belew - Sellers set the Price; Buyers set the Value..
Post 4 • IP   flag post
lunar_ranger private msg quote post Address this user
How much can you buy the box for?
Post 5 • IP   flag post
Belew private msg quote post Address this user
@MLHarris

Use credit to buy a toy? For an 8-10 year old?!

I reckon there are people who will do that.

If that were the case the $520 toy just got 14% interest tacked on.

It's a marketing challenge perhaps to convince would be buyers that it's worth buying now whether you can afford it or not.

Do you think marketers are irresponsible when they try to get people to buy who can't?
Post 6 • IP   flag post
24991 6 6
destitute