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Can You Tell a Meaningful Story with Data?1039

Forum Owner Belew private msg quote post Address this user
I like numbers.

Others like, um, well they don't like numbers.

I like stories. I really like numbers that tell stories.

I am heading to Shanghai to give a 2-day seminar on digital storytelling.

Digital storytelling is different than storytelling with data.

Jennifer Aaker is a professor of marketing at Stanford. She narrates a video that explains the Persuasion and the Power of Story as part of the Future of Storytelling 2013.

Stories, she says are meaningful when they are:

1. memorable
2. impactful

and

3. watch the video

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Member Hoda private msg quote post Address this user
Am huge on storytelling.. yes!
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Forum Owner Belew private msg quote post Address this user
@Hoda


but can you do it with numbers/data?

Do you know / have you seen a good story told with numbers?
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Teacher Rev private msg quote post Address this user
@Belew

I believe numbers (data) will reveal and/or support a story but the story telling is in the words. And, like the foundation of any story telling, a tale built on numbers (or data) will reveal the matching narrative. If the values are wrong, the narrative will be corrupt -- though it may still tell a great story.
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Forum Owner Belew private msg quote post Address this user
@Rev

I think you just spun me in a circle. Can you number your points? 8-)
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Member Hoda private msg quote post Address this user
One Fish, Two Fish

The 3 Little Pigs

Ten Little Monkeys jumping on the Bed

Twelve Days of Christmas

Farenheit 451

20,000 Leagues under the Sea

..........
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Member morrnel private msg quote post Address this user
@Belew, with this information, how would you, if at all, change your infograph to less about statistics and more about a story?

It is so easy to tell stories with numbers.

I'm not certain I totally agree with @Rev. You can make up any story you want with numbers, whether they are good or bad.
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Teacher Rev private msg quote post Address this user
@Hoda

A lot of numbers in The Cat In The Hat, probably my most favorite book of all time.

Shakespeare makes good use of numbers in many (most?) of his tales, "Thrice the brinded cat hath mew’d."

The Bible is numerically rich. Some suggest especially in the sub-text as well.

And then, of course there is the Walrus and his "seven maids with seven mops" and twice four oysters, too.
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Teacher Rev private msg quote post Address this user
@morrnel

I think that may be what I said. ;o)
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Member nicosuccess private msg quote post Address this user
I am very comfortable with numbers, story telling as a talent has unfortunately side stepped me.

It is something i will be investing in in the near furture. It does look like successful online entrepreneurs do have the nack for telling a good story and it is something i need to add to my arsenal
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Member jycmba private msg quote post Address this user
This is evolving into a series for me - storytelling and content marketing..

I'm looking forward to sharing the podcast I got invited to speak about this, but here's a sneak peak with my article -

"Sell Your Story Before Selling Your Business"
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Forum Owner Belew private msg quote post Address this user
@jycmba

Seems the forum is a good source of ideas for you.

Thanks for sharing with us where it takes you.

How many ideas have you found here so far?
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Member jycmba private msg quote post Address this user
@Belew - it's been a pretty steady stream of ideas.. if we had to do a count..

Here's a basic rundown of posts related to some idea on the forum since April -

LinkedIn - 6

Bush Pilot Marketing - 5

Butterfly Formula - 7

Tango Vagabond - 1 (takeoff of forum discussion on religion)


I didn't count posts that spontaneously generated out of my own noggin or those that I can't hold even myself responsible.
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Member tienny private msg quote post Address this user
Even I love stories.
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Member lunar_ranger private msg quote post Address this user
Data can frame or reinforce a story- but it can never substitute a storyteller.
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Forum Owner Belew private msg quote post Address this user
@lunar_ranger

I am speaking next week in SF.

I want to throw up (not that kind of throw up) a number ... for example 0.8 ... and tell a story about it (Twitter engagement).

Then another story ... 1 in 88,000 ... influencer reach ... and so on.

Finding an effective way to get a powerful number across is a challenge I aim to tackle.

What are your favorite numbers? Why are they so powerful?
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Member lunar_ranger private msg quote post Address this user
Numbers that tell a human story are best. On an agency level businesses often throw out numbers to justify action and direction - as it impacts ROI, but often fail to account for the human dynamic. Human metrics man.
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Forum Owner Belew private msg quote post Address this user
This is an excellent exchange for me leading up to my talk next week.

Thanks!

I have a 45-minute session that I have decided to divide into 2. An 18-minute Ted-style talk, followed by a 25 minute AMA session.

The talk needs to be on topic. But stimulating enough to get the AMA going.

Or I need to find enough people to prime the room with questions ...just in case. 8-)
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29615 18 18
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