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When Are Blog Posts Too Long?1132

Belew private msg quote post Address this user
I don't want to bad mouth a highly respected online source. Mostly because they do really good work in general.

Recently, however, their posts have been, um, er, well, let me see, I am thinking out loud here now, stalling ... too long.

The last couple of posts they published had great titles, pulled me in.




Then if you are like most people ... after you click on a link and open up something to read ... the next thing you do is scroll down to find out how long it'll take to read.

I scrolled and scrolled and scrolled and scrolled. Seriously!

I decided to copy and paste the article for reading later.

The first article was over 5000 words!!

The one today ... 3,017 words!

Who reads stuff that long? Online? On their phones?

Those are eBooks in a blog post. They are not for reading...they are for studying. They are too long.

When is a blog post too long? When in the end it doesn't get read.

This company needs to rethink it's strategy.

When do you abandon an article because of length?
Post 1 • IP   flag post
morrnel private msg quote post Address this user
did it say anything above the fold?
Post 2 • IP   flag post
Belew private msg quote post Address this user
Great title!
Post 3 • IP   flag post
Steve private msg quote post Address this user
Eight seconds ... that's the key to long articles.

Now what is the question?

The average attention span of modern Internet users is 8 seconds, which means your content needs to capture their attention every eight seconds if you want them to read long articles.

Amazing some of the things you pick up along the way isn't it ... A goldfish has an attention span of 9 seconds.
Post 4 • IP   flag post
Belew private msg quote post Address this user
A gold fish will pay more attention to the person watching it than the person will pay to the goldfish.
Post 5 • IP   flag post
tienny private msg quote post Address this user
A few seconds. Once I am warned it is about gory stuffs, I stop reading it.
Post 6 • IP   flag post
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