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Back to Basics - What is Content Marketing?1153

Member jycmba private msg quote post Address this user
This article raises some interesting questions and points..

What Is Content Marketing? Better Yet, What Should It Be?

Link => https://medium.com/magneticcs/what-is-content-marketing-better-yet-what-should-it-be-dd091f9fa543

I have to confess that sometimes I have the attitude that a question is too simple.. a bit like what Supreme Justice Potter said when asked for his definition of pornography - "I know it when I see it.."

Happy Monday! Let the fun begin!

Bill adds: You might need to cut and paste from the https ... 543.

Medium links don't work in the forum yet. We are checking into it.
Post 1 • IP   flag post
Forum Owner Belew private msg quote post Address this user
@jycmba

Let me check into why the medium link is so funky.

I think it's because of the presence of the @mark.
Post 2 • IP   flag post
Member mikew private msg quote post Address this user
@Belew yah the '@' symbol throws off our parser. (Who knew we needed to support @ symbols in the URL??)

On the bright side, it turns out that if we remove the '@' symbol the URL still works. So I made a quick correction to @jycmba's post.

But I will investigate to see if we can get a better solution. Thanks for your patience!
Post 3 • IP   flag post
Forum Owner Belew private msg quote post Address this user
@jycmba

Back to the question:

What is content marketing?

There are 3 ways to look at it.

1. Create content ... then market the content.
2. Create content ... the content does the marketing. It's findable...gets passed around organically.
3. A combination of 1 and 2.

I think #2 is most effective. Though you will find me messing around with number 1 and venturing into number 3.
Post 4 • IP   flag post
Member jycmba private msg quote post Address this user
@mikew @Belew - sorry, you know me.. always stirring up trouble!
Post 5 • IP   flag post
Member tienny private msg quote post Address this user
@jycmba We learn from each other. Don't we?
Post 6 • IP   flag post
Forum Owner Belew private msg quote post Address this user
A basic question:

Do you work for your content or does your content work for you?
Post 7 • IP   flag post
Member tienny private msg quote post Address this user
@belew I thought both. I need to work for my content and then my content work for me.
Post 8 • IP   flag post
Forum Owner Belew private msg quote post Address this user
I don't agree.

if I do content well, it will work for me.... depends on the depth of the quality.
Post 9 • IP   flag post
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