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Why I Don't Like Radio Interviews. Do you?1184

Forum Owner Belew private msg quote post Address this user
I don't like doing radio interviews.

Reason #1 - too much fluff.

Our reach is blah, blah, blah.
I know you have reach, but how many listeners do you have.

Our station can be listened to by ...
I know can be ... but how many actually listen.

The station has accumulated ....
I know, but how many people have listened to your show.

We get about 1,000 ...
I know about ... can I see your dashboard, please?

Not getting answers to those questions, I was also asked to:

1. Write a bio - I can do that.
2. Write a 500-word show description. 500 words? Seriously?
3. Create 3 tags - tags aren't used anymore.
4. Give a headshot and book cover - easy enough
5. Website info - uh, what would you like me to say that you cannot read?
6. Phone number - can do.
7. This is the kicker - 15 questions about your topic that you are prepared to answer that will make both you and the host sound brilliant.

This is the work I need to do in order to be listened by a group that may or may not be there.

Not interested.

Have you done a radio interview? How'd it go?
Was it worth the time?




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Teacher Rev private msg quote post Address this user
@Belew

"...that will make both you and the host sound brilliant."

Isn't that the host's job? Nobody, it seems, wants to master their craft. The want to be stars first and then figure it out later.

Webinars, especially "guest" webinars, are becoming much the same thing. The one advantage to webinars (and a few radio programs are figuring this out) ...Replays! Initial reach doesn't matter so much as you can give it time.

Television had this figured out a long time ago. Radio, not so much.
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Forum Owner Belew private msg quote post Address this user
The money has long been in the reruns.

Agreed, people want you to make them look good.

Whereas, if they put their head down and did the work to make you look good (why they invited you in the first place), they'd look good to.

I am working with an event organizer now to bring "her person" on stage.

She has said many times, "Our goal at the event is to make you (Bill) look like a rockstar for having us."
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Teacher Rev private msg quote post Address this user
Music to listen to while contemplating, "Is anybody out there?"

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Forum Owner Belew private msg quote post Address this user
@Rev

You listened to the same stuff my 1-year older than me brother did.

I was more into folksy ... John Denver, Linda Ronstadt, Neil Diamond, James Taylor.
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Member jycmba private msg quote post Address this user
@Belew - you're right when you say that the money was in the reruns.

For years (especially during the Mad Men era) a show would do its best to break even but be willing to lose money for airing a show.

Once in sydication THAT's when the profits rolled in - and this is why a 6th or 7th season show like Seinfeld was pure gold. Hitting that mark was proof that an audience would continue to watch long after a series was canceled.

Unfortunately today this model not so much..

So, therein lies the problem for today's media and ads -
an outdated model and growing pains with adapting.

That's why AMC, Amazon and now Netflix no longer see themselves as strictly distributors - they're getting into production and tweaking online content.

Having a closer pulse of their audiences, they can more quickly test and respond to both viewers and advertisers.
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Teacher Rev private msg quote post Address this user
@Belew

This one is all about content marketing...

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Forum Owner Belew private msg quote post Address this user
I have a Neil Diamond station in my Pandora list.
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Member Mavika30 private msg quote post Address this user
Hi Bill, I'm surprised by your radio show's request. I did three interviews recently based on an article I wrote on whether or not the expat life is addictive. None of them asked me to prepare at all and I did get a spike in my website traffic afterwards. Overall, I enjoyed the conversations and exposure, but I'm not sure I would've done them had they requested all that work your interviewer is asking.

Hope that helps!

Rashmi
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Forum Owner Belew private msg quote post Address this user
@rashmijdalai

Hey stranger. Good to see you here. Thanks for weighing in.

Looks like I am heading back to Shanghai in November. Beijing too ...maybe.
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Member lunar_ranger private msg quote post Address this user
If the station isn't rated its all a less educated hunch on reach vs frequency.
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