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Content marketing for Startups (youtube)1215

yathso private msg quote post Address this user
This is an awesome video by Susan Su giving concrete ideas of where to start content marketing for your startup. I especially liked the heat maps she showed in the beginning of the video

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Belew private msg quote post Address this user
@yathso

Thanks for this!

I'll take a look.

I've been tasked to create videos ... so the more I know, the more confused I'll be.
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Steve private msg quote post Address this user
Gotta say I love heatmaps ...

In fact I have my own complete heatmap system on my own domain ...

You'd be amazed at all the tools I have around here... lol
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Belew private msg quote post Address this user
@Steve

And why do you love heatmaps?

What good are they?
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Steve private msg quote post Address this user
I can record user sessions... little videos of what they do online ... I can see what they see, I can see what they look at as the cursor moves, etc...

For example, I can see how people scan an article and see at what point they pause to read segments in more detail. I can also see the bits they miss or skim over ...

That with AB Split testing are the main CRO tools I use.

As to how good they are, they are simply another tool to use to help build an overall picture... together with other tools they give you a more in-depth user experience feedback
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Belew private msg quote post Address this user
I am going to come to your site and move my cursor around while I look elsewhere...just to mess with you.
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Rev private msg quote post Address this user
@Belew

You beat me to it. I've always been a fidgeter and tend to move my mouse pointer around in little circles that move across the screen, seldom following where I am actually looking (because that would be annoying).

Wonder how that affects @Steve's stats because I check out his site from time to time and spend a little time there, circling.
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Belew private msg quote post Address this user
@Rev

I go to @Steve site just to push buttons and click on links so he'll feel good abt himself and keep trying.

Some ppl need that sort of thing or they'll give up. 8-)
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Rev private msg quote post Address this user
@Belew

You're a mean sum'bunny, aren't you?
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tienny private msg quote post Address this user
@yathso Thanks for the video.

@belew Wow
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SusanDay private msg quote post Address this user
Yes, Wow! @yathso Thank you!
I think I am falling in love with heat maps too!
Post 11 • IP   flag post
yathso private msg quote post Address this user
@Belew @tienny @SusanDay You're all very welcome. I hope it helps!

@Steve @SusanDay Yes I do believe heatmap is a very powerful learning tool to get a better understanding of our users and their habits so we can build a better experience for them.
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