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Member Lenderman33 private msg quote post Address this user
Hi Folks,

You may be interested in taking a look at this article in order to enhance your conversions on all aspects of your marketing process.

The article, published by Hubspot, is located here.

This article covers:

1. Priming.
2. Reciprocity.
3. Social Proof.
4. Decoy Effect.
5. Scarcity.

And many others . . .

Thanks!

Erik
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Forum Owner Belew private msg quote post Address this user
I am working on a presentation on this very subject ... not done yet.

My question is this, when does marketing influence and when does in manipulate?

Are influencing and manipulating the same thing?
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Member lunar_ranger private msg quote post Address this user
All marketing tactics are manipulative in a fashion, both in the way they influence and also manage sentiment. The question is: are the methods used injurious? Manipulation takes on such a negative connotation.
Post 3 • IP   flag post
Member Lenderman33 private msg quote post Address this user
Hi Folks,

You may be interested in this article by Steve Pavlina, wherein he describes Marketing From Your Conscience.

Regards,

Erik
Post 4 • IP   flag post
Teacher Rev private msg quote post Address this user
My chiropractor manipulates. I wouldn't have it any other way.

I'm a big fan of inbound marketing. Inbound marketing itself is a form of manipulation. But, like what my chiropractor does, it is a good form of manipulation.
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Forum Owner Belew private msg quote post Address this user
@Rev

How is inbound marketing manipulation?
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Member lunar_ranger private msg quote post Address this user
The purpose of inbound marketing is to mold the user experience and gently lead them to a desired and willing course of action or awareness. There are always self-interests to be served- the balance of the exchange shouldn't be weighted too heavily on either side.
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Forum Owner Belew private msg quote post Address this user
@lunar_ranger

I think I disagree.

Inbound is when people come looking. The influencer had no intention but to provide information.

I am probably naive and way too altruistic ... but I think good marketing is service with only the intention of providing information so the recipient can make an informed decision.

If the information matches the need/desire of the recipient, then job well done.

If the recipient must be persuaded, the marketer has not done a good job.
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Member lunar_ranger private msg quote post Address this user
@Belew Your altruism has materially paid off, that is the best argument to it efficacy... altruism > cynicism. Building a relationship shouldn't be like balancing a checkbook.
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Member tienny private msg quote post Address this user
@belew I do agree to provide valuable information.
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