BillBelew.com
Career Advicemarketing

Do Coaches need to do marketing differently?1807

Forum Owner Belew private msg quote post Address this user
What's your best strategy for attracting new clients?

Word of Mouth?
Speaking gigs?
Web site?
Paid ads?

Remember when it was poor form for lawyers to advertise?

Is that true for coaches, too?
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Member MitchellLevy private msg quote post Address this user
Word of mouth is great as there's instant credibility. That said, I just saw an email from a coach that caught my attention and his website was enough to get me to sign up.

Books, articles and social media are great ways to generate leads and to add credibility to the mix. BTW: If there are any marketing coaches, we could use an AHAbook (140 twitter-sized quotes) on Marketing for Coaches. That would be interesting. For more book ideas, here's an AHAbook with 140 books that need to be written: http://aha.pub/booktopics

Mitchell
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Teacher Rev private msg quote post Address this user
@MichellLevy

What's the website that impressed you?
Post 3 • IP   flag post
Teacher Rev private msg quote post Address this user
@Belew

Are you asking about marketing or advertising?
Post 4 • IP   flag post
Forum Owner Belew private msg quote post Address this user
@Rev

Marketing
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Member MitchellLevy private msg quote post Address this user
@Rev, it wasn't the glitz that got me, but it was the heart. http://www.timmikelj.co.uk/
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Teacher Rev private msg quote post Address this user
@MitchellLevy

Heart beats glitz any day of the week that ends in "y".
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Teacher SunilBhaskaran private msg quote post Address this user
I start with Philosophy, then work down to Strategy and Tactics.

Philosophy:
0. Having a clear mission and vision.
1. Building Relationships and Trust over time.
2. Creating enough intrigue about the future.
3. Creating an environment where people legitimately chase you rather than you chase them - being clear about your boundaries and conditions of satisfaction for who you want to work with.
- being willing to step away.

Strategy: as best as possible follow philosophy
1. Match your target market with your philosophy.
2. Design sales funnels that feed you from your target markets.
3. Create content that attracts the right target person.
4. Engage based on the principles of your philosophy.

Tactics: as best as possible follow strategy and philosophy.
1. Do smart experiments often to test your markets and funnels.
2. Innovate based on your bandwidth of resources.
3. Have a system to keep you on track without anxiety.
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Member BigPoppi private msg quote post Address this user
The market has changed and those that know their stuff don't have to do the old dog an pony show anymore. I wish I would have followed some of my buddies years ago with the high end coaching.

No need to publish all this content and create cheap white paper products to put them in your funnel and then send an enormous of amount of email follow-ups, etc.

Business owners want answers and access to your Rolodex on how to get things done. They don't really want to watch hours of videos or read reports, etc. They want answers.

It takes more work to serve the client that makes $500,000 per year than the one that makes $5,000,000.

That being said with Facebook and Linked in, it is so easy to generate potential clients, make an offer and sign them as clients.

Do you want 100 that pay $1000 per month or 10 that pay $10,000? Obvious answer.

I don't care if it takes a $1000 to get a client. When they're paying you $10,000 per month who cares. Now if you're selling a $97 ebook first, you'll go broke.

You have to know your stuff though.

Most want to work way to hard!!!
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