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Why You Need Video Marketing in Your Content1820

jycmba private msg quote post Address this user
If pictures are worth a thousand words, then videos are worth a thousand times that!

Recently, I realized that the debate between whether video is better than blogging or other content is silly.

It's not meant to replace any of it. Like that sales saying about "sell the sizzle, not the steak" - videos are a great way to attract more readers to your writing and other work.

This video shares a bit..

Here's a recent release -
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Belew private msg quote post Address this user

Text attracts, videos keep ppl around after they show up.

In order for a video to be searched out and found, the search bots must download the video, transcribe its audio into text and then display.

Video is great for people AFTER they arrive.

Text will get them there.
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jycmba private msg quote post Address this user
@Belew - that's a great point.

While most people want to create the next viral hit, being savvy on keyword and the less sexy stuff is the key to success on YouTube.

But don't ignore social - here's a video that we crowd-sourced by asking neighbors what their favorite restaurant was -

This allowed us to have a built-in audience and got more views than other videos we've made so far!
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Jonnner private msg quote post Address this user

Hi John

Well done! A great example!
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SusanDay private msg quote post Address this user
Great videos @jycmba I love the rusty nail story.

I just sat through 4 videos on Facebook ... you have a point.

The video you did for me is great - Blog Images

I'm definitely interested in some more for my ESL site.

Videos certainty get you hooked and spending more time on the site.
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jycmba private msg quote post Address this user
Thanks @SusanDay!

Videos put us into a trance-like state - it's probably all those Saturday mornings growing up as a kid, sitting in front of the television watching our favorite shows!

When we connect with a viewer like that, it's not just feeding them a bunch of facts. Our content tugs at their heart strings - it's engaging, and this promotes action.
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Belew private msg quote post Address this user

Who grew up?
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jycmba private msg quote post Address this user
@Belew - loved what someone said about "Growing up - it's a trap!"

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SusanDay private msg quote post Address this user
@jycmba I think you're right about the trance. It's as if we are programmed to wait for the end even if we're not interested in the topic. I've been hooked into watching a video through to its conclusion because someone wrote, "wait till the end!" Sucks me in every time!
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jycmba private msg quote post Address this user

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Belew private msg quote post Address this user

It sucks being a sucker.
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Steve private msg quote post Address this user
Interesting thread ... I've written lots about video, even have a few out there... but nowhere near enough.

For those with blogs, here is an article on how to repurpose blog posts into videos ...

Repurposing Old Blog Posts into Videos

When you first start thinking about incorporating videos into your content marketing mix, one of the best place to get ideas is from your own blog. If you have an active blog and you should, you can use the analytics from Google to figure out which blog posts are the most popular. You can use this information to help you come up with new ideas.
Find out Which Post Are Your Most Popular Blog Posts

Using Google Analytics, determine which blog posts that you have that currently get the most traffic and engagement. These are the topics your audience is telling you they want to know more about.

Rework the Title

You may be able to use the same title, unless you are changing the format. For example, if it’s a “top ten” post but you’re going to break it up, you’ll want to explain that in the title, however you might also like to change the title slightly.

Pick the Most Important Points

Having too many points in a video can make it too long, the idea length of a video is less than five minutes, with some people recommending two to three minutes. So if we take the top ten post mentioned above, instead of taking this list and turning it into a video, why not take one point from each of the top ten posts and turn them into ten separate videos.

Choose Your Technology

Are you going to need a good camera, or will your web cam be good enough? Will you need editing technology to add images, music and other features to your video? Write down what you need so you can determine what you technology is actually required and remember you can often start small and invest over time as your video posts become more popular. A good microphone is one of the smartest investments possible.

Make Slides

If you don’t want to make a talking head type video, make slides with one sentence or point per slide that you plan to talk about. You want them to focus on what you’re message is, and you should not simply read the slide.

Add Visuals

Images like infographics, memes and graphs work well inside a video. People like to look at more than your head when they see a video. If you use good video editing software, you can add in great images and slides without interrupting the video.

Add Sound Effects

Don’t make the music so loud when you’re talking that you can’t hear what you’re saying. However, some royalty free music will make your video look and sound more professional, especially in the intro and exit portion.
Add an Intro and Exit

Prerecord an intro and exit that will be used on all your videos so that you can bring them together into one cohesive valuable asset for your audience, who will learn to instantly recognise your video brand. Don’t make them long, though; a few seconds is enough and these can be purchased and used over and over from many well-known outsourcing websites.

Promote Your Videos

Post your video into a new blog post, with a blurb, description, and a transcript. Then also go back to the old blog post and put the link to the video under the old blog post that prompted you to make a video.

Repurposing old blog posts into videos should be your first method of transitioning to adding video to your content marketing mix. Video is more successful than any other form of content in getting more conversions especially these short video bites. But, you don’t want to replace everything with video; you just want to add it and reach new audiences and engage everyone better.


Here is a link to an article on my site, about one of the most watched videos of all time... and some thoughts about how they did it. Click Here
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Jonnner private msg quote post Address this user
Thanks for that useful info.
Best Wishes
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coachheather private msg quote post Address this user
That is great info! Thanks.
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