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Which Title is Stronger?1885

Member jycmba private msg quote post Address this user
Putting the finishing touches on my latest LinkedIn article, where I post content to share my expertise, help others and of course, attract my ideal clients..

So, I'm trying to decide whether to go with either -

"Why Your Small Business will Love the New YouTube App"

- or -

"Why the New YouTube App is Good for Small Businesses" (which sounds a bit too cerebral)

I also thought about "What Your Local Business Should Know about the New YouTube App" to highlight the news nature of the article.

Sure, the simple answer is to "write titles that appeal to your audience's needs and how you offer solutions" but not all content fits the "12 Ways to Solve [Your Problem] in xx Days" mold -

How do you decide what's most important to your audience on this level?
Post 1 • IP   flag post
Member Clydeart private msg quote post Address this user
@jycmba,

I think that you should use: "The New YouTube App is Good for Small Businesses - here's why."

1. It highlights the information and gives the "why" as the solution.

2. You can have any number of ways it solves their problem following the title.
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Top Contributor Steve private msg quote post Address this user
@jycmba Why don't you split test them ... publish both and see which one works the better... not the ideal way to split test...but it would tell you which one your audience likes the best...
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Forum Owner Belew private msg quote post Address this user
What New Businesses Need to Know abt YouTube App
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Member jycmba private msg quote post Address this user
@Steve - the tricky part with split-testing on LinkedIn is that even if you change the title, their system keeps the same perma-link, I think?

But I do change up things up, after the first week or so.
Post 5 • IP   flag post
Forum Owner Belew private msg quote post Address this user
@jycmba

Avoid articles, prepositions and adjectives/adverbs in titles... you can't eliminate them, but you can avoid them.
Post 6 • IP   flag post
Member jycmba private msg quote post Address this user
@Belew - interesting.. that's a new one to me!
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Member almcdermid private msg quote post Address this user
I would think that "THIS New YouTube App" would be better that "the New YouTube App"
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Member calskinator private msg quote post Address this user
I'd go for the kill with:

"How Small Businesses Are Skyrocketing Sales With The New YouTube App"

Or

"Skyrocket Your Small Business Sales With The New YouTube App"

Otherwise the title doesn't really give incentive to click. If I know the new app will boost my sales, I'll click.

Otherwise, I may or may not click, depending on how long I have until my lunch is done in the microwave.

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Member jycmba private msg quote post Address this user
@almcdermid oh? what makes it stronger for you?
Post 10 • IP   flag post
Member jycmba private msg quote post Address this user
@calskinator - I think the issue might be credibility.. it's pretty new & untried..

That's why the gist of my article is actually about the idea that you need to nail down your goals BEFORE focusing on any tools!
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Member calskinator private msg quote post Address this user
@jycmba ohh I see. So this app is something new and untested, and people are just starting to look into it?

It's hard to come up with good titles for articles when the angle of the title is something basic... maybe there's a hook you have in your article that you can use in the title, something unique to your article that can be used in the title to make it stand out?
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Member jycmba private msg quote post Address this user
For anyone that's interested..

Here's the very rough draft..

New YouTube App for Small Business

A lot of it has already been deleted / changed for the final.
Post 13 • IP   flag post
Member jycmba private msg quote post Address this user
..and here's the current graphic with a working title & image titled with the keywords "YouTube small business app" -


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Member almcdermid private msg quote post Address this user
@jycmba I think so because it suggests the specific app you're promoting.
Post 15 • IP   flag post
Member almcdermid private msg quote post Address this user
@jycmba Looks good. How about "Why your small business needs this new YouTube App."

"Will love" is strange for me because it suggest the small business having the will to love something.
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Member jycmba private msg quote post Address this user
I went with "Why Your Business Can't Ignore the New YouTube App"




At some point you just have to hit publish.. usually about the time you've gone back & forth the nth time!
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Forum Owner Belew private msg quote post Address this user
@jycmba

Better to do smth than just think abt it all day long and the next day and the next
..
Post 18 • IP   flag post
Member jycmba private msg quote post Address this user
@Belew - y, I think that's the common denominator for any of the success we've seen.

We may have different ideas, approaches, skills.. but in the end you gotta "just do it"!
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Member Clydeart private msg quote post Address this user
@jycmba

Go with the latest iteration! I like the Photo-Graphic!
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