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Creating a Pleasurable Stimulus for Customer2073

skappal private msg quote post Address this user
A Statistical Approach to Pick the Most Impactful Advertising Channel for your product.

In the wake of ZMOT (Zero Moment of Truth) it becomes pivotal for any product company to choose the most appropriate advertisement channel for the promotion of their products. This not only helps the organizations to maximize their chances of creating the best first impression but will also help them to be discovered by today’s tech savvy consumers.

Please visit the below listed URL to take advantage of this simple amd effective statistical approach.

Thanks
Sunil
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@skappal

Why not tell us here a bit abt the approach before asking us to leave the forum to check smth else out?
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skappal private msg quote post Address this user
It is a very interesting method of performing a statistical analysis to pick the most appropriate Ad channel to introduce a product or service to your potential customers. This analysis is called as Simple Correspondence Analysis which is very simple and straight forward.

This analysis can help to isolate specific Ad Channel corresponding the most to a particular product that was sold to a potential customer.

This analysis can be performed using the Minitab Software (which is a statistical tool). However, I am also planning to create a spreadsheet tool to perform this analysis within Excel or any spreadsheet tool.
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@skappal

MiniTab is for determining which ads best match content or for matching content to ads?
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skappal private msg quote post Address this user
Matching content to ads and add channel. As a matter of fact I have done a similar analysis using Minitab, which I stated in one of my earlier posts. Please see the outputs in the image. this image clearly shows the product that responds well to an add event happening on a social media compared to traditional add channels.


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Hmm...it's clear to you, not so clear to me. 8-(''
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skappal private msg quote post Address this user
Yes, I can understand probably we can have some future webinars or tutorials around implementing such analysis on the data that one can extract from their blogs etc. "Data make sense when we see it in isolation. However, it becomes invaluable when we relate one data with the other."
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@skappal

Would you be willing to do a webinar?
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SusanDay private msg quote post Address this user
@Belew @skappal A webinar would be a great idea!
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