Best practice promoting charity sites online2537
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|Recently I created a page on Justgiving.com to help a charity. I shared the page on Facebook and Twitter. There is no interest. What can I do?|
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|Sharing on FB is OK but never enough. Invest in Facebook advertising?|
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|Before asking ... give.
You are trying to collect money or get people engaged by appealing to their generous nature. How's that working?
First invest in people, then they will invest in you...sometimes, okay, almost never.
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I went to justgiving.com and I couldn't find your page -- and I was looking for it. How does a person who has a donation to give (to anyone, to someone) find their way to your page to give it to you (your cause)?
Just because you create a page or a website doesn't mean it will be found. You need to put it in front of people. Facebook and Twitter are good starts but there are a lot of distractions keeping their members busy -- and your exposure is limited.
Spending money on facebook ads will likely eat up more than your efforts will earn for the charity. Better to set an advertising budget and donate that sum directly to the charity.
If you want to develop organic (free, focused) traffic for your charity campaign, you need to treat it just as any other. Neither a single shot, nor a shotgun spread, will do it. You need sustained, focused, activity over time.
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