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Inspiration

Marketing 101: Inspire Others - Faithfulness467

Forum Owner Belew private msg quote post Address this user
At my Meetup last evening we discussed the many ways people are inspired.

Most speakers settle on the "I was lost but now am found" theme. But there are many more themes.

One of the strongest is Faithfulness to Our Other.




There was a couple in the church where I grew up who (at last check) were married 72 years! They got married when they were 18 (just before WWI) and everyone said "It'll never last."

It got me to thinking about a guy who drove his Toyota pickup 1,000,000 miles. Another kind of faithfulness, eh?

If the marketer can prove that their product/service will ALWAYS be there for you ... you are on to something.

What examples can you think of with the theme of faithfulness that can help you market you, your product/service/client?

Wanna share?
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Member webrave private msg quote post Address this user
Interesting angle ::: faithfulness as a business pillar
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Member Mayuresh private msg quote post Address this user
Faith without a clear incentive may not be possible always. What do you think?
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Forum Owner Belew private msg quote post Address this user
@Mayuresh

Seeing faithfulness in others isinsoori5. It makes us wonder what they have that keeps them loyal. We then want to develop the character that will keep people loyal to us.
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Member Mayuresh private msg quote post Address this user
IMHO:

One may get influenced by others and begin the journey with Faith or belief.

However, what creates permanence is direct experience.

Example:

Father gives white powder to the child and says - "This is sugar. Sugar is sweet."

The child will immediately want to eat it and verify if it is sweet or not.

Faith must turn into experience sooner or later to be permanent/unshakable.

Thanks for a thought provoking thread!
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Forum Owner Belew private msg quote post Address this user
@Mayuresh

We are perhaps talking about a different kind of faith.

You are talking about faith based on experience. No disagreement here.

I am speaking of faithfulness which is more akin to loyalty.

I think loyalty is inspirational.

In the marketing world, when we can create loyalty we have something that will endure.

Agree? Disagree?
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Member Mayuresh private msg quote post Address this user
@Bill,

In fact,experience supersedes and is even more relevant than faith in the realm of marketing.

After all, branding is all about sustaining pleasant 'customer experience' at various touch points.

If the product/service can consistently meet and surpass customer's faith (expectations), it will undoubtedly 'earn' their loyalty. Only faithfulness cannot sustain loyalty. Else, powerful brands like Nokia would not have bitten the dust virtually overnight.

Thoughts?
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Forum Owner Belew private msg quote post Address this user
Out of reliable and sustainable experiences comes loyalty.

Loyalty breeds inspiration.

I am looking for sources of inspiration.

I am looking for ways to encourage brands to tell their stories of loyalty or to find inspiration in the experience of others who have gained loyalty.

I am presenting to a couple of major car companies next week.

I remembered the story of a US driver who put 1,000,000 miles on the same pick up truck. (1.6 million KM)

I am thinking that perphaps a story such as this will inspire these other car companies to tell stories of loyalty they have gained... number of repeat customers, number of miles driven by any one vehicle and so on.

Makes sense?
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