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[STUDY] How often to blog for best results582

MichaelProcopio private msg quote post Address this user
@Belew you'll be happy see this study from HubSpot. The study covers their 13K+ customers. HubSpot is a marketing platform company, the platform includes blogs.

How often to blog for best results

The short version more blog post per month = more view and more leads.
Post 1 • IP   flag post
Belew private msg quote post Address this user
Thanks Mike.

Just in time for my trip.

hubspot does good research.

they also do a lot that I think is unnecessary.
Post 2 • IP   flag post
Belew private msg quote post Address this user
@MichaelProcopio

400+ is am interesting benchmark as is every other day or 16x month.

I'd like to see a benchmark for 1000, 2000 up and daily and multiple times daily.
Post 3 • IP   flag post
MichaelProcopio private msg quote post Address this user
@Belew can you elaborate on

they also do a lot that I think is unnecessary.

Do you mean research?
Post 4 • IP   flag post
Belew private msg quote post Address this user
I mean their support and costs for social network marketing activities.

If blogging works so well why not do it better?
Post 5 • IP   flag post
Belew private msg quote post Address this user
@MichaelProcopio

Thanks again for forwarding this report. Very timely in lieu of my impending trip to Shanghai and my seminar this week.
Post 6 • IP   flag post
MichaelProcopio private msg quote post Address this user
@Belew
My pleasure
Post 7 • IP   flag post
Belew private msg quote post Address this user
These numbers are more valuable than might be imagined for many reasons.

I referred to them often when I was in my seminar last week.

I will write more abt them in the coming days.
Post 8 • IP   flag post
Belew private msg quote post Address this user
I revisit these findings from time to time.

It's interesting, to me anyway, how much more research and data there is AND how willing people are to share.
Post 9 • IP   flag post
lunar_ranger private msg quote post Address this user
We blog once a week, create an eBook once a month, and may create special pieces (whitepapers, shortened newsletters) in between those times. I think that consistency is important, content publication on a rotational basis allows us to maintain and organize it on an organizational level.
Post 10 • IP   flag post
Belew private msg quote post Address this user
@lunar_ranger

How long have you been at it? When did you start blogging? And how did you decide on the pace you would keep?
Post 11 • IP   flag post
lunar_ranger private msg quote post Address this user
We have been blogging on our site for about 6 years...consistent deployment has occurred gradually and we're pretty spot on now that we calendar our content publishing. Lots of informational/promo pieces- not enough thought leadership.
Post 12 • IP   flag post
Steve private msg quote post Address this user
@lunar_ranger how is that strategy working for you?

Promo / informational pieces (self promotion) ... ?

Thought leadership ... what do you mean by this and how is it working for you?
Post 13 • IP   flag post
Belew private msg quote post Address this user
@lunar_ranger

Curious to know if you are satisfied with your strategy as well.
Post 14 • IP   flag post
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