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Marketer's Biggest Social Media Challenges828

Belew private msg quote post Address this user
The 3 biggest challenges facing the marketer and his/her/their social program -

1. Measuring ROI
2. Tying social activities to business outcomes
3. Developing a social media strategy....

What are your biggest challenges?
Post 1 • IP   flag post
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How do you measure the ROI of your marketing efforts?

Likes, clicks, follows, visits?

How do you connect time on a social network to a business outcome?

Engagement, conversations, appointments made?

Do you have a social media strategy?

Twitter + LinkedIn + Blogging + Meetup?

What's yours?
Post 2 • IP   flag post
brandnub private msg quote post Address this user
I recently read this blog - http://sproutsocial.com/insights/facebook-stats-for-marketers/ . The information was interesting.

I do not have this paper (too expensive for my budget!) but also found the summary adequate :-)
https://pbs.twimg.com/media/CIOWsq7W8AA7Wp1.png

I very much look forward to answers to your questions :-)

I believe -
Downloads for apps are not adequate
Likes - do they mean anything if there are no repeat visits?

I have been following Walmart, EBay and some larger brands on their app interactions, twitter and facebook. Interesting how they use the platform for customer engagement. Happy to share my reports, if they would interest anyone.
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@brandnub

Plz do share! Thanks!
Post 4 • IP   flag post
brandnub private msg quote post Address this user
@belew

I aggregate information about several retailers - stores, twitter and more recently facebook. I run them through natural language processing algorithms to see how they respond and how their responses change user customer engagement. The latter part is more in development but have some preliminary results.

Make a cloud with the input and plan to do a timeline of how that changes -

Tweetcloud = http://brandnub.com/reports/reports/tweetcloud.html?appname=walmart

You can replace the appname=walmart with appname=ebay or alibaba or amazon or such.
http://brandnub.com/reports/reports/tweetcloud.html?appname=walmart
http://brandnub.com/reports/reports/tweetcloud.html?appname=ebay
http://brandnub.com/reports/reports/tweetcloud.html?appname=amazon
http://brandnub.com/reports/reports/tweetcloud.html?appname=alibaba
http://brandnub.com/reports/reports/tweetcloud.html?appname=tinder
http://brandnub.com/reports/reports/tweetcloud.html?appname=okcupid
http://brandnub.com/reports/reports/tweetcloud.html?appname=hinge

The daily report links are below

Walmart
http://brandnub.com/reports/walmart/6_23_2015.html
http://brandnub.com/reports/walmart/6_22_2015.html
http://brandnub.com/reports/walmart/6_21_2015.html
http://brandnub.com/reports/walmart/6_20_2015.html
http://brandnub.com/reports/walmart/6_19_2015.html
http://brandnub.com/reports/walmart/6_18_2015.html
http://brandnub.com/reports/walmart/6_17_2015.html

Amazon
http://brandnub.com/reports/amazon/6_23_2015.html
http://brandnub.com/reports/amazon/6_22_2015.html
http://brandnub.com/reports/amazon/6_21_2015.html
http://brandnub.com/reports/amazon/6_20_2015.html
http://brandnub.com/reports/amazon/6_19_2015.html
http://brandnub.com/reports/amazon/6_18_2015.html
http://brandnub.com/reports/amazon/6_17_2015.html

ebay
http://brandnub.com/reports/ebay/6_23_2015.html
http://brandnub.com/reports/ebay/6_22_2015.html
http://brandnub.com/reports/ebay/6_21_2015.html
http://brandnub.com/reports/ebay/6_20_2015.html
http://brandnub.com/reports/ebay/6_19_2015.html
http://brandnub.com/reports/ebay/6_18_2015.html
http://brandnub.com/reports/ebay/6_17_2015.html

alibaba
http://brandnub.com/reports/alibaba/6_23_2015.html
http://brandnub.com/reports/alibaba/6_22_2015.html
http://brandnub.com/reports/alibaba/6_21_2015.html
http://brandnub.com/reports/alibaba/6_20_2015.html
http://brandnub.com/reports/alibaba/6_19_2015.html
http://brandnub.com/reports/alibaba/6_18_2015.html
http://brandnub.com/reports/alibaba/6_17_2015.html

Once you know how the links are structured, you can also get the other reports.

Our very own @jycmba is on this list :-)
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lunar_ranger private msg quote post Address this user
#1 Measuring ROI... all the way. Social is almost a high funnel, brand awareness play- its hard to measure the residual or causative effect it has on mid to near bottom funnel activities on our site (Request a Demo, Contact Us form completion on-site)even when you're tracking redirects.
Post 6 • IP   flag post
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@lunar_ranger

you are spot on.

We know how much it costs to get a 'like' but we don't know how much it is worth.
Post 7 • IP   flag post
brandnub private msg quote post Address this user
I have been trying to get how LTW (life time worth) for an acquired new customer. Each site has different ways to get that.
I have some info that I collected, which i will post (once I find it now :-))
Post 8 • IP   flag post
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@brandnub Waiting on pins and needles....
Post 9 • IP   flag post
brandnub private msg quote post Address this user
@belew

could not find the reports / pdfs, will need to dig deeper! Will do over the weekend.

Meanwhile, here is some interesting information-

http://www.kaushik.net/avinash/analytics-tip-calculate-ltv-customer-lifetime-value/

Like this - http://www.adknowledge.com/blog/measuring-roi-through-ltv/

I would love to hear your thoughts on - developing social media strategy
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I will take a look.

others here have a more rounded social media strategy than I. Hopefully they will way in also.
Post 11 • IP   flag post
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@brandnub

That was a lot to digest. Thanks for the read!
Post 12 • IP   flag post
brandnub private msg quote post Address this user
@belew

One more - http://www.socialmediaexaminer.com/report2015/

Thought this was very good. Long again, but good info.
Post 13 • IP   flag post
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@brandnub

Lots to read this weekend. 8-)
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