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Content Creation Ideas for Ecommerce Ste834

EWSarah private msg quote post Address this user
Well thank you! Love all of yours too! Everyone has great suggestions and even better questions!
Post 26 • IP   flag post
Rev private msg quote post Address this user
I won't get into a dissertation on probability and statistics here, but I think it is safe to say that content for a blog or website is either on topic or off topic. There really is nothing else.

On a cabinet site, anchor bolts for wood frame construction, tongue-and-grove vs finger joint corners, and quiet easy-glide castors, would all be on topic and acceptable choices for content topics.

It would be off-topic to choose to write about 24" footprint racing slicks or air pressure at high altitude, or comfort-fit thermal underwear.

The key element in all this is, of course, choice. You can choose to write on topic or not. On topic has generally been shown to be best. Take your pick.
Post 27 • IP   flag post
Steve private msg quote post Address this user
@Belew love your list at the start of this thread ...

Always remember your audience, if you understand them, they will tell you what you need to write about.

@Rev remember web designers, they write about web design and all they end up doing is attracting other web designers who are interested in learning more.

Continuing the theme @Rev mentioned cabinets, I would angle it more on benefits rather than features ... ie,

How to Ensure Your Cabinets Last For 20 Years ....

This could feature those anchor bolts ... but it would be primarily aimed at offering the audience member advice to ensure I deliver on the promise of the title.

Not sure I am helping or confusing the issue ... early morning here... but it is a day of golf...
Post 28 • IP   flag post
Belew private msg quote post Address this user
@Steve

Since we are talking about cabinets.

I'd write about things that can go in cabinets?
What's the best cabinet for which product?
Which cabinet suits which climate?
How do you extent the life of a cabinet?

Should I go on?

What's the best kind of cabinet for storing golf clubs?!
Post 29 • IP   flag post
Steve private msg quote post Address this user
What's the best kind of cabinet for storing golf clubs?!

That's easy ... a locker in my choice of private golf club ... lol
Post 30 • IP   flag post


morrnel private msg quote post Address this user
And if you had a GT-40, this would be a good fit for clubs and 24 inch tires?


Post 31 • IP   flag post
Belew private msg quote post Address this user
@Steve

what's the best cabinet for XYZ club

all these topics would be relevant, fun to write and would being relevant traffic.
Post 32 • IP   flag post
Belew private msg quote post Address this user
@morrnel

or if you needed a cabinet to keep your tires in...
Post 33 • IP   flag post
Rev private msg quote post Address this user
@Steve @Belew

Now were talking "style" ...cool.
Post 34 • IP   flag post
Steve private msg quote post Address this user
Cabinets ... and golf ...






Best of all Golf balls...

Post 35 • IP   flag post
Belew private msg quote post Address this user
I think we beat the cabinet idea to death.

There are lots of ways to write about your product and be to topic and relevant.
Post 36 • IP   flag post
Steve private msg quote post Address this user
That's the whole point of content marketing... you answer every possible question and concern on a given topic over time, this answers any question a prospect customer might search for ... end result you build authority and close more sales.
Post 37 • IP   flag post
morrnel private msg quote post Address this user
@Rev, look what you started!
Post 38 • IP   flag post
Belew private msg quote post Address this user
What @Steve says.... except for the golf part.

Quote:
Originally Posted by Steve
That's the whole point of content marketing... you answer every possible question and concern on a given topic over time, this answers any question a prospect customer might search for ... end result you build authority and close more sales.
Post 39 • IP   flag post
Rev private msg quote post Address this user
@morrnel

Yep. Love it. It's amazing what comes out when you get smart folks talking. :o)
Post 40 • IP   flag post
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