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Content Creation Ideas for Ecommerce Ste834

Addy_walls private msg quote post Address this user
Hello All,
So what I have learned so far is that content creation on your website is critical to get organic traffic. My next question is how to create content for ecommerce site. Its easier for blog and news sites as content is their product but for an ecommerce site that sells standard products, what would you recommend?

thx
Addy
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morrnel private msg quote post Address this user
I have a website from a previous business. I roasted coffee in Shanghai. http://yomocoffee.com

I wrote about the coffee. I described it so visitors could imagine what it would taste like. I wrote about events I attended. I also have a 50 second video on youtube and youku and showed people how to make coffee in a French press. I also had a video interview from a customer.

Can you write or show clips about your experiences or products?
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morrnel private msg quote post Address this user




Post 3 • IP   flag post
Rev private msg quote post Address this user
@Addy_walls

You are selling a product to your market. Your market consumes that product for a purpose and within a defined situation. Write to that, but don't be constrained.

For example, I have a client, Dog Lover Store. They sell "dog stuff" -- dog breed figurines, wall hangings, jewelry, clothing, note pads, etc., "stuff" dog lovers might purchase.

They create content on their site related to issues of interest to dog lovers/owners. They found a regular question that came up in dog-related groups had to do with the color of dog urine. They sell nothing that directly relates to this but they researched the topic and wrote a comprehensive article on the subject anyway as it was of significant interest to their target market and related to their general field.

Google: dog urine color

It is not only #1 in the SERPs but it is also the highest traffic article on their site. As a result many see Dog Lover Store as the "authority" site for dog-related information and think of them when they are ready to purchase something dog-related for their pet or themselves.

This, and other articles like it, has had a measurable effect on their bottom line.
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Belew private msg quote post Address this user
@Addy_walls

What does your product do?
Who uses your product?
What solution does your product provide?
What happens to the user when they use your product?
When can your product be used?
Where can it be used?
Who has succeeded because they used your product?
Who has failed because they didn't?
What is the history of your product?
How does your product affect the industry it is part of?

Should I go on?
Post 5 • IP   flag post
Addy_walls private msg quote post Address this user
Thanks for great tips. I can see it now. I will think through these and try to incorporate some of these in my site.

thx
Addy
Post 6 • IP   flag post
Belew private msg quote post Address this user
@Addy_walls

Don't be a stranger. Keep us posted on your progress.
Post 7 • IP   flag post
Addy_walls private msg quote post Address this user
I will. Already wrote a blog on FAA regulations in US to fly drones.
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Ericka private msg quote post Address this user
Great thread everyone! All this info helped me get clearer for my ecommerce blog. Thanks!
Post 9 • IP   flag post
morrnel private msg quote post Address this user
@Addy_walls, so where is the link? I need to read it!
Post 10 • IP   flag post
lunar_ranger private msg quote post Address this user
Writing copy for an eCommerce site eh? Boring stuff that no one will read if you use the manufacturers suggested product descriptions. To summarize what @morrnel said a physical description of roasted coffee doesn't do it justice if you fail to describe the slow roasted, old world, aromatic, ecologically sourced, hippy, ancient Incan, wonderfully blended, going to be sharing with their co-workers before their budget meeting on Monday kinda coffee. Sell the experience.

[Note: Don't go overboard, so they don't know what the hell you're talking about. Strike the emotion, feed it, and lead them to the checkout.]
Post 11 • IP   flag post
Belew private msg quote post Address this user
@lunar_ranger

Will you write my product descriptions for me? 8-)
Post 12 • IP   flag post
morrnel private msg quote post Address this user
No kidding @lunar_ranger, I said all that? LOL
Post 13 • IP   flag post
lunar_ranger private msg quote post Address this user
@Belew Do you have any product inspiration percolating in the back?
Post 14 • IP   flag post
lunar_ranger private msg quote post Address this user
@morrnel You didn't have to say it- I felt it.
Post 15 • IP   flag post
Belew private msg quote post Address this user
@lunar_ranger

I do. ... i have in mind like many do to create smth that is evergreen. ...that ppl can buy into.

I will share here but it probably calls for its own thread....and I am still in the very preliminary stages

how about you? Do you have a product?
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lunar_ranger private msg quote post Address this user
I do. Me. A part of my day is spent in an office surrounded with people, things and ideas too.

I am looking forward to the thread. The creative process is liberating. You need to shape to create. I like creating things.
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Belew private msg quote post Address this user
@lunar_ranger

Feel free to start the thread if I don't get to it. You are 3 hours ahead of me!
Post 18 • IP   flag post
Rev private msg quote post Address this user
@belew

3 hours? Sheesh, Bill, you're lightyears ahead of most of us!
Post 19 • IP   flag post
EWSarah private msg quote post Address this user
I love this thread so far, as a content specialist I deal with this question a LOT! The biggest advice I can hand over is to not over-promote - it causes possible search opportunities to be lost. For instance, if you sell mainly custom cabinets but all you blog about are custom cabinets, someone searching for cabinet repair will be passed onto the next website that wrote a blog talking about custom cabinets and cabinet repair. It's even better to span out and talk about kitchen design, types of woods, or even something totally off topic that will help readers trust you're the expert!

Here's a great blog about not over-promoting: https://expresswriters.com/the-great-content-roundup-week-9-how-much-is-too-much-promotion/.

P.S. @lunar_ranger we can do your PD's! LOL
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Belew private msg quote post Address this user
"...even something totally off topic ..."

I wouldn't venture to far off @EWSarah . Staying relevant, making the connection to the overall purpose of your site/product is important.
Post 21 • IP   flag post
EWSarah private msg quote post Address this user
Absolutely, but overpromotion is the #1 killer of creating customer behaviors conducive to your cause! Off-Topic doesn't mean you talk about coffee when you clearly sell cabinets, it just means find other topics that will lead them into a state of interest and add value to their daily lives.

Robust content can make an increasingly competitive market fair game - implementing modern strategies such as social media, podcasts, infographics, e-Books, images or even surveys, are among some of the best ways to build your brand while creating an intimate but interactive relationship with potential prospects!
As important as a "sale" is, it's also important to pay attention to the current state of content marketing. There's nothing worse than seeing a business fail because they wouldn't look at the bigger picture. It's happened to so many people I know on a very personal level - all in all blogs should be valuable, interesting and of course show your buyer your an expert when speaking about the products you do sell!

Hope this helps a little -
Post 22 • IP   flag post
Belew private msg quote post Address this user
@EWSarah

Very clear. It was clear from the beginning.

People do business with people they know and trust.

Be knowable ... be trustworthy.
Post 23 • IP   flag post
EWSarah private msg quote post Address this user
Well I hope folks will want to get to know me! I'm a great gal haha! Just wanted to present my take on things since this was an actual thread asking for some tips! My hope is I don't come across any other way than helpful!
Post 24 • IP   flag post
Belew private msg quote post Address this user
@EWSarah No frets.

We, I, love your input.
Post 25 • IP   flag post
EWSarah private msg quote post Address this user
Well thank you! Love all of yours too! Everyone has great suggestions and even better questions!
Post 26 • IP   flag post
Rev private msg quote post Address this user
I won't get into a dissertation on probability and statistics here, but I think it is safe to say that content for a blog or website is either on topic or off topic. There really is nothing else.

On a cabinet site, anchor bolts for wood frame construction, tongue-and-grove vs finger joint corners, and quiet easy-glide castors, would all be on topic and acceptable choices for content topics.

It would be off-topic to choose to write about 24" footprint racing slicks or air pressure at high altitude, or comfort-fit thermal underwear.

The key element in all this is, of course, choice. You can choose to write on topic or not. On topic has generally been shown to be best. Take your pick.
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Steve private msg quote post Address this user
@Belew love your list at the start of this thread ...

Always remember your audience, if you understand them, they will tell you what you need to write about.

@Rev remember web designers, they write about web design and all they end up doing is attracting other web designers who are interested in learning more.

Continuing the theme @Rev mentioned cabinets, I would angle it more on benefits rather than features ... ie,

How to Ensure Your Cabinets Last For 20 Years ....

This could feature those anchor bolts ... but it would be primarily aimed at offering the audience member advice to ensure I deliver on the promise of the title.

Not sure I am helping or confusing the issue ... early morning here... but it is a day of golf...
Post 28 • IP   flag post
Belew private msg quote post Address this user
@Steve

Since we are talking about cabinets.

I'd write about things that can go in cabinets?
What's the best cabinet for which product?
Which cabinet suits which climate?
How do you extent the life of a cabinet?

Should I go on?

What's the best kind of cabinet for storing golf clubs?!
Post 29 • IP   flag post
Steve private msg quote post Address this user
What's the best kind of cabinet for storing golf clubs?!

That's easy ... a locker in my choice of private golf club ... lol
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