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Event vs Info Product Marketing927

Forum Owner Belew private msg quote post Address this user
I have two very big meetings today with two different members of the forum here.

They are about:

1. Creating and marketing an information product.

2. Launching an in person event.

Both are important to marketing.

But is one more important than the other? Are they mutually exclusive?

Is it possible to take on two very large endeavors at the same time?

Should they be done on parallel or do one first and then the other?

How would you answer these questions?
Post 1 • IP   flag post
Member tienny private msg quote post Address this user
This is like chicken and egg. Both are important but I am not sure whether it should be done in parallel.
Post 2 • IP   flag post
Member lunar_ranger private msg quote post Address this user
The in-person event is used to promote your informational product which you're marketing.
Post 3 • IP   flag post
Forum Owner Belew private msg quote post Address this user
@lunar_ranger

And... people who have bought into the informational product are also the best candidates for the event, no?

People want to go deeper, meet the creator sort of thing. No?
Post 4 • IP   flag post
Member lunar_ranger private msg quote post Address this user
There's always more to share.
Post 5 • IP   flag post
Teacher Rev private msg quote post Address this user
Not to over simplify it, but isn't it all in your point of view.

You can have, and promote, an information product without ever doing in-person events. You can do in-person events without having an information product to flog. You can do each separately and on different topics. You can do both together if the mix makes sense.

It wholly depends upon what you have to market and how you choose to market it. There is no right or wrong in the choice, perhaps only in the delivery.
Post 6 • IP   flag post
Forum Owner Belew private msg quote post Address this user
@Rev

I see that they complement one another.

But both require a time commitment to do correctly.

My question is "Can you do both?" Am I spreading myself too thin?
Post 7 • IP   flag post
Teacher Rev private msg quote post Address this user
@Belew

"Can you do both?" -- certainly but it depends on skill, motivation, application, and all those good things.

"Am I spreading myself too thin?" -- that will vary from person to person, involve knowing how big a slice you are spreading yourself on and how much you've got to spread around. (what else you are doing, your capability index, competence level, etc.)

For most of us we are usually doing, and accomplishing, far less than we are capable of. Getting organized, and what @morrnel calls a "round tuit", and applying a burning desire is all it often takes.
Post 8 • IP   flag post
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